In the modern age the most important role that is being played is by media. It can be denied that media is just giving importance to democracy, it keeps the man aware off all the news of the world at a single time. Through various mediums of media whether it is radio, television, newspaper or internet, we are able to connect with large number of people around us. Especially internet has truly become the need of every individual both for our work and to connect with our friends and well wishers.Besides connecting with our friends, media also informs us about the world happenings. In one line I can say that media is like a mirror of the society which reflect each and everything about the society to us. Media people from television and print takes the risk of their lives to inform us about important news.But media is not just confine to informing us about the world happenings and serving a means to connect with people, in fact it also affects out thinking patterns as well. The way we think and perceive various issues about the world is also shaped up by media. Today everyone especially youth is growing so aware about his responsibilities towards society is because of media. If we just look around then we would find that there is no aspect of our life which is not touched and affected by media. Be it our work, relationships, education or entertainment, media is seen everywhere.Role of media especially electronic media has increased prominently in bringing awareness in the society. And the strategies which they use...Hence, Media now a days is playing an important role and is must be assumed...!
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